Coinbase.com - Crypto.com - FTX - eToro -Etrade
Over the past few decades NFL Super Bowl commercials have arguably provided as much entertainment for Sunday audiences as the games have themselves. Sideline catches, 4th down stops, and missed field goals are to be expected any given Sunday, but anticipation of what companies want to show us in their $6 million 30-second commercial spots is reported to be what over 65% of viewers look forward to the most. https://www.washingtontimes.com/news/2022/feb/11/two-thirds-super-bowl-lvi-viewers-say-they-are-mor/
Super Bowl LVI was a little different. We usually see car commercials, and this year we had electric cars. Chevrolet, BMW, Kia, Nissan, Toyota, and even Carvana paid the price to be seen by millions. We usually see jewelry, insurance, and wireless services. Again, T-Mobile, Verizon, and AT&T didn't disappoint. We had the onslaught of alcohol and crap food commercials with Taco Bell, Budweiser, & even Pringles on the line-up....good thing too as many folks haven't heard of some of these companies....not.
There was a category of commercials that many people were not expecting nor did they understand....CRYPTOCURRENCY EXCHANGES! Coinbase, with it's floating colorful QR code was maybe the most interesting and confusing ad for most. Thirty seconds to open up a QR reader on your smart device....then scan something you know nothing about. It was a very interesting test that may have worked a bit too well. A $15 sign-up bonus in BITCOIN for anyone willing to scan would crash the app due to a high volume of users that throw caution to the wind while exposing their phone to a random and unique TV commercial. "Oh, Oh, I don't know what it is....but I have to have it!" This is one of the many reasons that hacks, scams, phishing and other criminal cyber activity will continue to happen...The gullibility of consumers continues to motivate predators.
In the creative case of COINBASE.com, we were safe. Please, don't be offended if you scanned. Trusting what is on the television has been a common human condition since the beginning of TV. The trust must be part of the programming. We often forget that we should believe none of what we hear and only half of what we see. And who doesn't like a little mystery? Television has never hurt anybody, right?!
Coinbase was one of 5 different crypto trading sites to pay for exposure to hungry commercial watchers. Coinbase, eToro, and Etrade - all featured in the Super Bowl ads - have all three had positive traction with U.S. customers prior to the big game. Coinbase is the second largest decentralized exchange of cryptocurrencies in the world and has had $2.4 billion in trading volume in just the last 24 hours. What does this mean? You went to school to understand cryptos and decentralized exchanges right?! Your banker is telling you to open a Coinbase account asap?
Probably not.
Cryptocurrency is a coinundrum for most. How many cryptocurrencies do you own? How many coins and tokens do you know about besides Bitcoin? 1. Litecoin 2. Dogecoin 3.??? The knowledge and understanding just isn't there yet for most. Exchanges like #3 FTX, is not even available to U.S. customers. Despite Tom Brady being a spokesman for FTX, it just hasn't been a very American user-friendly service. U.S. residents would need to use FTX.us This is not quite the same as FTX. FTX.us claims to be built by traders for traders. We are not necessarily sure if this is a good thing. Crypto adoption by the public will need to be easy-to-do and interfaces will need to be as intuitive as possible.
Cryptocurrency commercials on American television. How is the conversation today? There has to be millions of people at work exploring crypto info online to see how they can become the next bitcoin millionaire or something similar. The media wants you to be aware that crypto is a mainstream idea. Remember Viagra commercials playing all over the television. It's okay, it is a rhetorical question. In 2012, the company has reported 10's of billions in revenue since it's inception in 1998. While big pharma and doctors were responsible for introducing this to patients, television introduced it to the rest of us. The first time ED wasn't used for EDucation...yet strangely that's exactly what it became at that moment was education.
THE SAME has happened FOR CRYPTO in 2022!
Crypto is as common a word as gold right now. $2 trillion isn't yet $11 trillion. But crypto is the talk of the terra. Research, educate, and DYOR. Or subscribe to FNL Crypto DNA and we will continue to work on your behalf of figuring out the exciting financial technology. You may not have time for television if you plan to learn what’s going on with the future of money.
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